At IDEA, cellulose specialist Birla is introducing the Purocel brand of fibers. Birla Purocel is a 100% nature-based nonwoven fiber, ideal for personal care, hygiene and medical use and next-to-skin applications. Purocel offers a wide range of fibers for nonwoven applications with a focus on sustainability, innovation and partnership.
Advantages of Purocel fibers include softness and absorbency, purity and hygiene and sustainability. The fibers are derived from wood, a renewable raw material and strict control measures to source only from sustainable plantations and processes to ensure minimal environmental impactr. They are certificed compostable and biodegradable.
The Purocel brand includes several formats —Antibac Plus which restricts the growth of odor-causing bateria, Hydrophoboc which keeps the user's skin dry and Short-cut Fiber, which can be used to produce flushable wipes with a balance between strength and dispersion, Face Mask which feature smooth fiber surface, and Fine Denier which create softer, ligher and fuller nonwovens to add value to wipes and other consumer products, Hope FR, which are flame retardant for use in mattress and upholstery products, and Spunshades, which are inherently colored cellulosic fibers.
